Free advertising

The Celebrity Factor--A Star is Born in Your Advertising

Wed, 10 Mar 2010 03:01:15 -0600

As Americans, we are obsessed with celebrities. We know who thestars are dating, what their favorite foods are, and, thanks toMTV Cribs, we even know the intimate details of their homedecorating styles.With our paparazzi-like fixations on the famous, it is no wonderad campaigns involving celebrities are more successful than anyother type of advertising. Michael Jordan says "Wear Hanes" andwe do. Sarah Michelle Gellar says "Use Maybelline cosmetics" andwe buy the lot. Even Carrot Top, considered by many to be themost repulsive and annoying person ever to grace the screen,gets us to call AT&T.So how do these fun facts help you in your advertising? Let meexplain.Unless you own Coca Cola, Pepsi, Verizon, or Kentucky FriedChicken, you probably can't afford to lay down a cool millionfor celebrity advertising. Luckily, you don't have to.One way to get a celebrity in your ads is to use localcelebrities. This is a far cheaper, but still effective strategyto get your prospects'...

TRUTH IN ADVERTISING

Tue, 09 Mar 2010 02:56:11 -0600

During the last year we have seen a big change in how marketerspromote their products. We believe that truth in advertisingwill get you much farther than hype, dishonesty or misleadingadssubject lines. If you use these tactics most, if not all,the people will shun you and refuse to sign up under you for anyprogram or service you promote. This is FACT.When you promote on the internet, you are not only promotingyour product, service or affiliate programs, you are alsopromoting YOURSELF. Everything you write or do reflects on youand how other marketers view you. How you represent yourselfdetermines whether you will be respected and taken seriously ornot.There are so many marketing newbies these days observing howother marketers promote their products. BUT they may not bepicking up good advertising skills by doing this. Over the lastwhile there have been a larger number of marketers using what wecall "Dirty" tricks in their subject lines in order to get youto open their e...

Yellow Pages Advertising ... 13 Ways to Spice Up Your Results

Mon, 08 Mar 2010 04:36:56 -0600

Each year businesses around the world spend a small fortune onYellow Pages advertising. It's perhaps one of the largest singleinvestments you'll make in advertising all year so it makessense to ensure your ad packs the biggest punch and gives youthe very best return on your advertising dollar.Doing this is simple if you know the right formula. Unlike with press advertising, people looking in the YellowPages are ready to buy right now. While on the surface of thingsthat's great news, the challenge is that you need to ensure thatyour prospect sees your ad first and acts upon it ... amongstthe sea of competitor's ads. So you don't need to sell them on the idea of needing your typeof product or service, all you need to sell them on the benefitsof your particular business. Sell them on the reason why they should call you and nobody else.Getting your ad noticed first ISN'T about being creative byusing thick borders and attractive graphics. You see, manypeople mistakenly beli...

Advertising Dilemma

Sun, 07 Mar 2010 02:57:23 -0600

Time management is a very difficult task. Trying to figure outhow much time to put into each part of your marketing is veryhard and even more so for those of you just starting out.In my last article "Educate Your Way to Success", we discussedhow difficult it is to succeed without educating yourself. You can find that article at:http:www.moneyforhire.comarticle.htm Today, we are going to take a look at how important advertisingis for your business and how much time you should be spending togive you the greatest chance at success.The need to advertise will never cease but once you have been inbusiness for a while, the amount of time you spend will probablydecrease. I could go into a lot of reasons but the bottom lineis the longer you are in business, the more traffic you will getwithout as much effort. So what are some good ways to spend your time advertising?Most people just starting out are on a very limited budget, sowe will look at some of the less costly ways...

Traditional Advertising Can Not Work, Find out what's happening.

Sat, 06 Mar 2010 02:58:43 -0600

Why traditional advertising does not work. How effectiveadvertising will work. We study why adverting works and does notwork. There are fundamental reasons why today's advertising doesnot work. We help you understand what is happening in theadvertising arena. Effective Advertising provides lectures,workshops and hands on help. Effective Advertising helps youunderstand true effective advertising. Effective Advertisingstarted providing our serves in . That culminated a lifetime of studying communications academically, the Voice ofAmerica VOA, Radio Free Europe RFE and major top traditional domestic media properties. Effective Advertising isthe difference between knowing how your advertising isperforming rather than guessing, as we are today. Whytraditional advertising does not work is because we have notchanged the way we advertise since we began to advertise. Youwill be schocked by what you will learn. Jerry Klabunde Prrsident www.effectiveadvertising.com Effe...

What Advertising Can and Can't Do For You

Fri, 05 Mar 2010 02:59:34 -0600

What Advertising Can and Can't Do For YouMostly, advertising is misused and misunderstood. A lot ofpeople confuse "marketing" with "advertising." Advertising is apart of marketing, but not the whole thing! The downside of the"misunderstanding" is that small businesses look at this astheir only means of getting sales for their business. Manytimes, the result is miss-spent money with little to show inreturn.Advertising can be most effective when you are selling amass-market product like laundry detergent or coke. However,many small and home owned businesses sell more of a specializedproduct or services that appeals to a much smaller "niche"market. To understand what can work for you, lets first clear upa few myths about what advertising is:Myth : Advertising is what you have to do to get business.Advertising is simply the purchase of time or space in order topromote a product or service. There are many other marketingmethods available such as publicity, promotions, sig...

Advertising in Ezines

Thu, 04 Mar 2010 02:51:44 -0600

Advertising in Ezines has to be one of the best mediums foradvertising your product, free ebook or website. If you want to reach an audience which is highly targeted andcost effective then advertising in ezines is the way to go. Youcan never be accused of spamming as all the recipients havesubscibed to the ezine. They are a great way of launching a product, say you have justwritten an ebook, that sells for ., you can easily have theprofits rolling within a or day period by purchasing an adin a targetd Ezine with , subscribers. If your ad is anyway good you could sell a couple of hundred ebooks, that's agreat return for an ad that would cost about -, maybeless. Ezine ads come highly recommended by all the top gurus. Among the main advantages of advertising in Ezines are: Highly targeted audience. There are so many Ezines out therecovering so many different topics that it's easy to find HIGHLYTARGETED ones to advertise in. So if you've matched the ...

Internet Advertising - What Went Wrong?

Wed, 03 Mar 2010 02:45:10 -0600

The decline in Internet advertising - though paralleled by asimilar trend in print advertising - had more serious andirreversible implications. Most content dot.coms were based onad-driven revenue models. Online advertising was supposed toamortize start-up and operational costs and lead toprofitability even as it subsidized free access to costlycontent.A similar revenue model has been successfully propping up printperiodicals for at least two centuries. But, as opposed to theironline counterparts, print products have a few streams ofincome, not least among them paid subscriptions.Moreover, print media kept their costs down in good times andbad. Dot.coms devoured their investors' money in aself-destructive and avaricious bacchanalia.But why did online advertising collapse in the first place? Wasit ineffective?Advertising is a multi-faceted and psychologically complexphenomenon. It imparts information to potential consumers,users, suppliers, investors, the community, or...

Cooperative Advertising

Tue, 02 Mar 2010 02:47:54 -0600

Advertising is expensive. As a result, successful businesses arelooking for more and more ways to save money on their marketingpackages.Co-operative advertising is taking on many shapes and faces. Itcan be online or offline. It can be in multi-piece packages ormulti-message single page flyers or fillers.The concept of co-operative advertising is not new. It is agreat way to stretch your advertising dollar and to reachadditional pockets of your target market.When multiple people pool their advertising dollar they canreach more people. Its like the choice between sending color brochures or , black and white ones. Your message maybe watered down a bit by the additional material but it also hasthe potential to reach so many more people. The power ofco-operative advertising is the opportunity to reach so manymore people. Every advertiser participating broadcasts theirmessage to their primary markets. And your advertising messagegets to piggy back along for the ride...

Advertising In a Whole New Light

Mon, 01 Mar 2010 04:10:45 -0600

Organizations for women everywhere now have a free resource forinformational booklets to hand out to members and eventattendees. These booklets can contain information aboutorganizing, health, family, shopping, or child rearing.ShoppingwithWomen.com supplies these booklets free of charge.The printing expenses are covered by advertisers who are allfamily friendly and of interest to moms and women. The bookletsare then shipped, free of charge, to the women's organizationsand events that have requested them in groups of or more.ShoppingWithWomen.com offers booklets for any type of event.They make a wonderful freebie to hand out and they are a greatway to advertise to a very targeted group for pennies perimpression.Unlike most online advertising opportunities,ShoppingWithWomen.com booklets are hard copy hand outs thatevent attendees take away with them. This isn't one shotadvertising. This is advertising that keeps on working for youuntil the recipient finally disposes...

How Much Advertising Can a Buck Buy?

Sun, 28 Feb 2010 02:37:13 -0600

You know those annoying commercials for dial around longdistance services? A dollar? What can you do for a dollar? Well,I've decided they aren't quite as dumb as the charactersportrayed in said commercials.A dollar could be one of the most viral marketing tools in yourmarketing arsenal. Not free advertising, but reasonably pricedindeed.Thanks to a new website, http:www.wheresgeorge.com you canplace your URL upon every dollar bill that passes through yourwallet or pocketbook and then track where it goes.First of all, it is the only advertising money you will ever getto spend twice. Spend it once when you advertise upon George'sface and then spend the dollar again to put your advertisingmessage into circulation. To really get double the banf for yourbuck you could write your URL on the bills and then spend themon additional advertising.Secondly, imagine your excitement when you receive an order formDes Moines, Iowa and then check http:www.wheresgeorge.com andsee th...

Secrets Of FREE Radio Advertising

Sat, 27 Feb 2010 06:50:58 -0600

Have You Ever Thought About Or Wanted To Advertise Your InternetBusiness In Radio, But Didn't Know How Or Thought You Couldn'tAfford To? Well...What If I Told You It Was Completely Possible ToAdvertise Your Internet Business On The Radio Without Spending ADime? That In Fact...I'm Doing It Every Day! But you DON'T have to believe me'simple fact is - I don't wantyou to! Why? Because I want you to be a smart business owner and do alittle research by having a look for yourself. Just go tohttp:extremetracking.comopen;ref?loginshyl any time day ornight and look at the radio station's driving people to mywebsite ' and oh yeah - it's NOT costing me a SINGLE PENNY! Have I got your attention now? Good, but first, let me begin by telling you how my day starts.I get up about am and do a little research. By am I havesent off a couple emails, that I know will eventually bring meLIVE in front of several 's of THOUSANDS of highly motivated,and targeted consumers for my ...

Use The Magic Of Words For Effective Advertising

Fri, 26 Feb 2010 20:43:21 -0600

Use The Magic Of Words For Effective Advertising! Lena Sanchezhttp:www.envirodocs.com Words are magic bullets to convey your desire, when usedproperly. Whether you are selling something or just trying to get a pointacross the words that you use are going to compel or repelcustomers or clients'Since we entrepreneurs online or off, are trying to either sellproductsservices or get people to subscribe. The words we usewill sell our productservice, therefore we need to learn to usewords in a tried and true personal manner.Getting the customer to take actions that you desire require;Using correct action words! You must be specific about what youwant them to do. The action words or expressions like "click here," "subscribetoday," "visit this," "join now," "go there," "discover how" and"learn these" "order here" are commands in which you compelpeople to take action. Taking them "by the hand," with words.There are also phrases of take-away words that compel immediateac...

How To Create Successful Advertising Copy

Thu, 25 Feb 2010 19:14:00 -0600

Writing effective copy for ads, web pages, sales letters andother marketing communications isn't difficult when you knowwhat works. After many years of trial and error I developed achecklist of "rules" I follow to create successful advertisingcopy. These rules apply to writing copy for any type ofmarketing communication.. DEFINE THE GOAL OF YOUR MESSAGEDefine what you want your message to accomplish before you beginwriting. Do you want to generate inquiries leads? Do you wantto get orders? What action do you want readers to take? How doyou want them to respond? Put your goal in writing and refer toit often as you develop your message. Everything you writeshould directly support this goal. Get rid of anything thatdoesn't.. KNOW YOUR AUDIENCE AND WHAT THEY WANTMaybe everybody CAN use what you sell. But one targeted groupWILL be most likely to buy it. You can discover that group bydefining the characteristics of your best customers. Once youknow your audience and w...

A Cold, Hard Look At Why E-zine Advertising...Doesn't Work!

Wed, 24 Feb 2010 09:28:38 -0600

As you know e-zine advertising has been touted by many of theInternet guru's as being the advertising method of choice. And certainly advertising in the right e-zine will get youdesirable results. However....... Today we're going to blow the whistle on it and take a look atsome things about e-zine advertising you were never told. A year or so ago, I placed a top sponsor ad in a fairly wellknown e-zine. The subscriber base was claimed at being over,. The ad I placed was a proven one, and I fully expected at leasta response rate. The ad ran on a Thursday. I waited. Then I waited, and waitedsome more. Not one single response. Hmmm..... A week later I wrote the editor and he ran it a second time. Again, not one single response. The plot thickens....... A month or so after that, I happened to have some time on myhands and was actually reading through some of the messages inmy test accounts at Yahoo and Hotmail. I use these accounts tomail tests of various newsl...

Make your Advertising Profitable

Tue, 23 Feb 2010 09:21:53 -0600

Most small businesses operate with very small advertisingbudgets. It is critical to the success of any business to ensurethat their advertising dollars deliver as much value as possibleto the bottom line. Here are some steps that you can take tomake sure you get the most bang for your advertising buck:Target your Advertising ' Ideally, every ad that you place wouldbe seen only by potential customers for your business. Inreality, you won't find very many advertising opportunities thatdeliver such a utopian business proposition. The real key is tolocate advertising opportunities that will target your potentialcustomers as closely as possible. When evaluating everyadvertising offer, ask yourself 'How closely will this hit mytarget audience? Could I do better?'. If you are advertisingyour new website that offers a new vitamin supplement for dogs,advertising on a pet website would not be as advantageous as adog related website. A website on the topic of dog food andnutrition...

Which of these mistakes are you making with ezine advertising?

Mon, 22 Feb 2010 09:58:32 -0600

Ezine advertising has been glorified by experts the world overas the last refuge for the little guygal to make a buck online.Well, I hate to deliver bad news, and please don't shoot themessenger, but there are some draw backs to ezine advertisingand many of the Inner Sanctum E-Letter subscribers are makingthem daily. Let's look at the most common mistakes and theirsolutions.Mistake : Not Tracking Your ads.Many business owners have no idea how they can track every adthey place. Whether for an affiliate program or their ownproduct, they just don't know. Not knowing what ad is workingand producing the sale will cost you and your business thousandsof dollars. When you know what ad produces and what ad doesn'tyou can cut the worst of the ads and only keep the ads which isproducing for your business. >>Solution:...